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Sher: streamers raising the bar for rivals

Stacey Sher talks to C21’s Michael Pickard as part of Content London On Demand

CONTENT LONDON: The growth of streaming services around the world has raised the bar for new content, according to Oscar- and Emmy-nominated film and TV producer Stacey Sher.

Sher, founder of Shiny Penny Productions, told C21’s Content London On Demand online event that the huge number of TV shows and films now available in the age of streaming has taken competition in both film and TV to a new level.

“The bar is very high because we are not competing with what comes out this past weekend, we are competing with the history of filmed entertainment. It’s like how you break through in music – the charts could have a brand new song or Fleetwood Mac recharting again,” Sher said.

The exec added that while the vast amount of content out there has stiffened competition, the streamers have provided opportunities to develop more diverse programming while allowing more people around the world to see it.

“These streamers have shown that people have a hunger for a diversity of content. It’s not all seriousness or all superhero, it’s both. You might want to watch Moonlight and La La Land and also watch The Mandalorian, Hamilton, What the Constitution Means to Me or the new Borat movie,” she said.

“For three years over three seasons we made a series called Into the Badlands, which is a big martial arts show on AMC. The first season on basic cable was still really relevant, but now the show has so many fans because all three seasons are on Netflix.

“It’s too early for us to know [what the impact of multiple streaming services is]. Everything is changing, which means there’s opportunity as long as you can have a story to tell that matters.”

Sher added that she is working on new content for US cablenet FX.

“There’s a bunch of stuff that I’m developing at FX and with FX Productions, some for the network, some for streaming and some animated,” she said.

Sher is an Academy Award and Emmy nominee and has a number of critically acclaimed production credits, including Pulp Fiction, Django Unchained and Erin Brockovich. She has also produced nearly a dozen television series and movies.

Most recently she executive produced FX on Hulu period miniseries Mrs America as well as the upcoming Aretha Franklin biopic Respect.

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