Shaw Rocket, Pitt, C21 line up fundraiser

Agnes Augustin

The Shaw Rocket Fund in Canada, industry veteran Adina Pitt and C21 have again linked up to raise money for charity at a special event to be held during Mipcom next month.

Agnes Augustin, president and CEO of the Canadian production investment outfit, and Cartoon Network executive Pitt have partnered with C21 to host the second annual Kids Benefit Cocktail Party on Sunday October 13 at the Grand Hotel in Cannes.

Adina Pitt

The goal is to raise at least US$25,000 in corporate and individual donations to support three organisations that offer hope to children: The Aplastic Anaemia Trust, Children’s Hospital Los Angeles and Hope Works.

The Aplastic Anaemia Trust and Children’s Hospital of Los Angeles have been chosen in support of Isaiah Ellender, the son of David Ellender, CEO of Sonar Entertainment, who has a very rare life-threatening disorder that affects just six in one million children.

The annual event supports different kids’ charities each year and encourages the children’s media community to donate to the cause.

Isaiah Ellender

Held for the first time in 2018, the event raised over US$32,000 for Halle’s Hope from 12 sponsors and close to 100 individual donations, far exceeding the initial goal of US$10,000.

Along with the Shaw Rocket Fund, Pitt and C21, sponsors of this year’s Kids Benefit Cocktail Party include Epic Story Media, Fresh Entertainment, Guru Studios, Boat Rocker Media, Distribution 360, DHX Media and Sonar Entertainment.

Sponsorship is still open and anyone looking to support the event should contact Nicole Buck. The Kids Benefit Cocktail Party runs from 22.30 to 00.30 at ClubC21 in the Grand Hotel Gardens.