One year on from the launch of ChatGPT and media coverage of AI remains dominated by its potential impact on jobs and existential fears about its threat to humanity. In this session, media & AI consultant Dan Taylor-Watt will explore how we can positively embrace AI as a creative partner and mitigate some of the issues it presents. Assuming no prior knowledge, this session will cover what AI is (and isn’t), how it works, some of the ways it’s currently being used, what it might mean for the content industry and how we might respond.