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Viaplay Content Distribution

Company overview

Viaplay Content Distribution, a division of Viaplay Group, is responsible for the company’s content sales and Viaplay Select branded content concept, along with the Viaplay SVOD channel currently offered in North America through partner platforms such as Comcast Xfinity, Roku and Xumo. READ MORE

Programming Profile

Viaplay brings the best of Nordic content to London


Vanda Rapti, exec VP at Scandinavia’s Viaplay Group for Viaplay Select and Content Distribution, gives her take on the changing market and the impact of the economic situation, and also highlights the company’s slate for the London TV Screenings this week.


Given the changing industry landscape, how is Viaplay Content Distribution’s content strategy evolving?
As a content distributor, we are in the unique position of being part of a large but not global streaming group, which has the upside of ‘best of both worlds.’ This means we have the benefits of the streamer on curation expertise, multi-territory licensing, commissioning leverage and understanding streamers and platforms’ needs, coupled with a high degree of flexibility and available rights to offer to partners around the world.



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Vanda Rapti EVP Viaplay Select & Content Distribution
Viaplay Content Distribution

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