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The Viral Factory


In each episode of The Viral Factory, we meet two young wannabe Youtubers, each with a unique creative passion. The contestants are matched with a famous Vlogger that matches their style and vibe. The coaches will guide the young people in creating their own viral video.

Throughout the episode, we follow their journey from brainstorming ideas; to filming; to editing the final product. At the end of each week, the videos are uploaded to the broadcaster’s Youtube Channel and real viewers get to vote by ‘liking’ the video they think is best. The famous coaches will use their own platforms to promote their protégé’s video.

The winning Vlog is announced at the beginning of the next show. The winner goes through the semi-final; where they team up again with their coach to create another video – which needs to be even bigger and better than the last.

At the end of the series, the winner is decided in a thrilling live finale episode. They will receive an exciting prize such as a camera set; an opportunity to make a viral travel vlog; or anything else to help them on their vlogging journey.

The Viral Factory is a 360 concept with combines linear and digital elements, engaging viewers as well as helping young people achieve their dreams in a fun and informative way.

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