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TNT TV

C21 DIGITAL SCREENINGS

TNT Broadcasting Network

Company overview

TNT Broadcasting Network is Russia’s leading entertainment TV channel. It is also #1 among the young audience. What has made the TV channel so successful? It’s the programming, which is made up of comedy shows and series, reality shows and talent competitions, as well as a wide variety of other types of unique entertainment programs. TNT had been keeping #1 position in the 14-44 demographic for several years with a 10.8% annual share. Its shows and original series are equally popular both on air and online, with the overall number of subscribers on TNT’s social media groups reaching 40 million people.

Programming Profile

TNT explodes with laughter

07-09-2020
Roman Petrenko, MD of Russian media group GPM ETV, outlines the programming strategy and international plans of the company’s comedy channel TNT.

 

Please tells us about TNT’s content strategy and how it has been affected by the coronavirus pandemic?
About 90% of TNT’s broadcast schedule is original content. TNT is currently number two in Russia in a highly coveted 14-44 demographic. We stay very focused in our content strategy. For viewers, TNT is a destination for anything edgy, witty and cleverly funny. TNT is unrivaled in comedy.

 

We produce both scripted and unscripted content: comedy, dramedy, sitcoms, sketchcoms, stand-up comedy shows and stand-uppers talent search shows. In 2019, eight out of 10 scripted series in Russia in the 14-44 demo were TNT’s comedy series. We have survived the lockdown fairly well, thanks to the comedy being the most re-runable content. We also produced a few successful screenlife scripted shows during the lockdown – everything the viewer sees happens on the computer, tablet or smartphone screen.

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Tanya Guil

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