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Content Ukraine On Demand C21 Digital Screenings


Company overview

StarLightMedia is the largest Ukrainian media group and one of the largest media companies in Eastern Europe. It includes seven channels: STB, ICTV, ICTV Ukraine, New Channel, M1, M2, OCE TV, as well as StarLight Production, the equipment rental company StarLight Rental and the stage decoration producer StarLight Scenery.

Approximately 16 million viewers view StarLightMedia’s TV channels every day, with the media group reaching more than 25% share in the audience 18-54 y.o.

Around 80% of the top advertisers in Ukraine are partners of the Group, insuring 33% share of the advertising market.

STB, ICTV and New channel are famous for high-quality local versions of the internationally acclaimed formats: The Bachelor, The Bachelorette, X-Factor, Got Talent, So You Think You Can Dance, Next Top Model, etc., high-rated feature films, original crime, drama and comedy series and original talent and reality TV shows.

SLM is a leader in production of news and socially important programs, creating news programs Facts (Fakty) and Windows-News (Vikna-Novyny), Weekly Facts with Oksana Sokolova project, political talk show Freedom of Speech, criminal news Emergency News, journalistic programs Anti-Zombies and Civil Defense, analytical project More than True, etc. The news web-site ( is one of the top 10 news resources in Ukraine.

Programming Profile

Ukraine’s StarLightMedia delivering for different audiences with targeted content


Dmitry Troitsky of StarLightMedia discusses the Ukrainian media group’s Content Ukraine On Demand playlist, showcasing a diverse slate from across its national TV channels.


StarLightMedia (SLM) operates seven national broadcasters in Ukraine and produces “a large volume of content each year, a mix of internationally acclaimed formats and original ideas, both in-house and with third-party producers,” explains Dmitry Troitsky, producer, media manager and director of television at the company.


The biggest Ukrainian media group and one of the largest media companies in Eastern Europe, SLM operates male-skewing channel ICTV; STB, aimed at a female audience; and New Channel, which targets 25- to 35-year-olds. It also has international channel ICTV Ukraine, music video television channels M1 and M2, and niche OCE TV.


Troitsky believes looking beyond local content helps drive innovation. “Our productions are very high quality for very competitive budgets. With a long list of interesting ideas to be produced, we’re focusing on international coproductions, OTT commissions and pre-sales, which give us the opportunity to be even braver in our creativity.”


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Nataliya Gerovska Head of Content, Acquisitions, Sales and Co-productions

Asia Bataieva Head of International Sales and Co-productions

All shows From StarLightMedia