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Genres: Entertainment

Demographics: 18-30, 30-50, Female, Male

Shows: Dragons' Den

Companies: Sony Pictures Television


In business, it’s all about the pitch – that elusive ability of an entrepreneur to stand tall, talk smart, and capture an audience whenever and wherever opportunity knocks. Each week, with big investment dollars on the line, real-life business owners must pitch like a pro under the dead-eyed scrutiny of five self-made business titans, known as 'The Dragons'. Succeed in this high stakes environment and the reward could be life changing, as the aspiring entrepreneur not only secures financing but the prestige of a coveted Dragon as a mentor and partner. Sold in every continent, Dragons’ Den shows viewers around the world the inspiring stories of hard-working business owners and the transformational power of entrepreneurship.