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Theme Festival - Reality Television

C21 DIGITAL SCREENINGS

Theme Festival - Reality Television

About this Festival

We take a look at what reality television has to offer from leading suppliers. Which keeps audiences hooked time and time again.

Programming Profile

Back to reality

13-09-2021

Reality TV has long been the preserve of free and pay TV channels, but how is the genre changing as streamers’ appetite for it increases and viewing shifts online? And what content is coming down the reality production pipeline?

 

From celeb franchises like Keeping Up With The Kardashians, via social experiment and adventure classics Big Brother and Survivor through to sultry reality hits such as Love Island and Are You The One?, reality has been a powerful line of defence for traditional TV against the growing might of global streaming platforms.

 

That is changing rapidly, however, with Netflix and Amazon proving reality can also play a pivotal role in the line-up of a global streamer. For Netflix, the first foray into reality came with shows such as Queer Eye and Selling Sunset. More recently, The Circle, Too Hot To Handle and Love Is Blind have all performed well, with the latter reported to be the streamer’s top title in the US, Germany, UK, Australia and Canada at launch. Not to be outdone, Amazon has commissioned local versions of ITV Studios’ Love Island and Banijay’s Hunted in Europe.

 

Tim Gerhartz, president and MD at Red Arrow Studios International, says it’s no surprise that the two camps are now going toe to toe for great reality shows. “Reality also gives streamers an opportunity to control content costs – but more importantly, it is a way to expand their subscriber offering.”
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