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Parade Media Group

C21 DIGITAL SCREENINGS

Parade Media Group

Company overview

Parade Media Group is a global media and entertainment company.

We create, distribute and broadcast original premium content.

Parade has financed hundreds of hours of original programming which have sold to more than 150+ countries globally. We value transperancy and trust, and as an industry leader provide content owners with access to live market analytics and direct buyer feedback for all their series and films. Parade Media Group is headquarted in London with offices in Sydney and Sinapore.

Programming Profile

Parade Media Group bets big on factual

14-01-2021

Parade Media Group CEO Matthew Ashcroft and chief content officer Mark Caulton showcase the factual producer/distributor’s C21 Digital Screenings playlist and discuss how 2021 could be the year of unscripted.

 

With drama more impacted by the pandemic than factual, Parade Media Group (PMG)’s playlist on C21’s Digital Screenings comes at a time when unscripted content is getting the chance to shine.

 

“That’s certainly our view,” says chief content officer Mark Caulton. “We knew that in 2021 there would be a dearth of drama because productions just couldn’t catch up. And potentially some of the linear players would be converting slots to factual, with a similar scenario playing out in the SVoD world. We decided if we were making a bet, it would be in the premium factual space. If there’s ever going to be a time for unscripted, it’s going to be 2021.”

 

PMG’s first playlist title is The Royals Revealed (8×60’), an eight-part documentary series in which viewers are taken on a journey through all facets of royal life, past and present, in all its grandeur, splendour and controversy. The series is from Back2back Productions for Channel 5 in the UK and Australian sibling Network 10, where it aired recently. “It blew the lights out, winning its slot and the key demos; there’s a huge unwavering appetite for royal content,” says Ashcroft.

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Contacts

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Matthew Ashcroft

Heike Renner

Jacqueline Tan

Mark Caulton

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