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Magnify Media

C21 DIGITAL SCREENINGS

Magnify Media

Company overview

Founded in 2015, Magnify Media is led by CEO Andrea Jackson.

A specialist content distribution and rights management company, Magnify works with producers, rights owners and broadcasters to develop and exploit rights across platforms on a global basis. The company represents titles from leading rights owners such as CBC, Rare TV, NRK, YLE, Seventh Art Productions, Kite Entertainment and CNN International.

Boasting a highly curated portfolio of groundbreaking and premium programmes and formats across all genres, Magnify prides itself on dynamic content they love from people they like. Among their many notable successes include Fittest Family, Doctors Vs. Internet, Rescue Dog to Super Dog and Mental.

In 2020, global production company Plimsoll Productions fully acquired Magnify. With access to Plimsoll’s resources and infrastructure, the acquisition has allowed Magnify to continue to expand at rapid speed, doubling revenue and turnover in the last year.

Programming Profile

Magnify’s new focus

03-06-2021

UK distributor Magnify Media is heading into summer with a fresh and varied slate of factual and scripted content. CEO Andrea Jackson talks about her C21 Digital Screenings playlist, the latest industry trends and how last year’s takeover by UK indie Plimsoll is helping the company to grow.

 

Before examining the shows on Magnify Media’s playlist individually, a glance at the slate reveals a wide variety of genres, as well as a selection of titles that were all shown on major broadcasters before being put on sale by Magnify. CEO Andrea Jackson says this was a conscious decision.

 

“One of the things I’m excited about in relation to our slate is that all the programmes were made for prestigious broadcasters. For buyers everywhere, that seal of approval is the first thing they look for, and I’m thrilled every single one of our shows has one attached to it.”

 

The broadcasters behind Magnify’s shows come from all over the world, with the UK, the US, France, Ireland, Canada and Norway all represented on the playlist. Jackson says this variety helps define the strategy for each show. One example is Mental, a drama made for pubcaster France Télévisions and its youth-skewing streaming platform Slash.

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Contacts

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Andrea Jackson

Cecilia Ingebrigtsen

Becci Payne

Anne Roder-Botbol