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Lifestyle Food and Drink 2024


Lifestyle: Food and Drink 2024

Campaign overview

Food and drink remains a stalwart of successful schedules. We take a look at some of the most successful franchises that provide sustenance to viewers from around the world.

Programming Profile

Refreshing the menu


Commissions for cookery-related content may be down, but innovative culinary creatives and next-gen social media tastemakers claim food formats aren’t past their sell-by date.


Since the 1990s, TV viewers around the world have had a seemingly insatiable appetite for food- and cookery-related shows, with producers and networks happy to cater to this hunger for culinary content.


The rise of celebrity chefs such as Jamie Oliver, Nigella Lawson and Gordon Ramsay, plus the emergence of hit formats like MasterChef and the Bake Off franchise, have seen audiences gorge on a banquet of small-screen delicacies.