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Home > Screenings > IFA 2023 - Best Brand-Driven Format > Hot Wheels: Ultimate Challenge

Entered into: Best Brand-Driven Format 2023

Produced by: Endemol Shine North America / Workerbee / Mattel Television
For: NBC
Distributed by: Banijay

Hot Wheels: Ultimate Challenge is an epic car makeover competition series based on one of the world’s most popular toys.
Hosted by Rutledge Wood (“Top Gear US,” “Floor Is Lava”), who also serves as one of the show’s judges, the 10-episode series gives Hot Wheels® superfans the opportunity of a lifetime – turning a nostalgic car from their past into the life-sized Hot Wheels of their dreams.
Each episode features 2 superfans going head to head in an epic car transformation battle, aided by automotive experts from The Car Pool. The season-finale winning creation will rev its engines by launching as an official Hot Wheels die-cast car.