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Home > Screenings > IFA 2022 - Best Scripted Format > The Baker and the Beauty - Best Scripted Format

Entered into: Best Scripted Format 2022

Produced by: Annapurna Studios
For: aha (100% Telegu streamer)
Distributed by: Keshet International

The Baker and the Beauty format is a romantic comedy that follows the impossible love story between a simple baker and an international superstar.

Originally created by Assi Azar for Keshet 12, Israel’s most-watched TV channel, the Israeli show starred Aviv Alush as baker Amos Rotem Sela as Noa and is still the highest rating drama debut in Israel’s history. The first two series received global acclaim after being picked up by Amazon Prime and after a four-year hiatus, the third season has recently premiered in Israel to record ratings and effusive reviews.

Like the original, The Baker and the Beauty India is a tale of two opposites revolving around an unlikely romance between a middle-class youngster Vijay, who manages his parents' small-time bakery, and a film star Aira Vasireddy, a loner at heart despite having the world at her feet.

Both are in constant search for true love. Because of their overwhelming class, caste, religious, economic, and social differences, this relationship almost becomes impossible at any given time. On top of that, Aira and Viju are constantly being separated by Viju's obsessive girlfriend and Aira's overprotective manager. By the end, how Aira and Viju navigate these obstacles to discover their true love forms the crux of the main plot.

The key art for the series sets the ball rolling, introducing the viewers to the contrasting worlds of its lead characters Vijay and Aira Vasireddy. Vijay (played by Santosh Shobhan) is seen alongside a hoarding in a posh locality, featuring an image of the popular actress Aira (essayed by Tina Shilparaj).

This 10x60’ Indian adaptation of The Baker and the Beauty is produced by Annapurna Studios, directed by Jonathan Edwards, and scripted in Telegu for the 100% Telegu streamer, aha.

In addition to being adapted in India by Annapurna Studios for aha; The Baker and the Beauty has been remade in the US by Keshet Studios with Universal Television for ABC; in Russia (CTC) and also in the Netherlands (Net5).