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IFA 2021 - Best Brand-Driven Format

About this category:

More than just a bit of product placement or brand integration, this category is about formats that owe their existence to a brand or advertiser that has played a crucial part in the format’s creation. The format could be a studio-based gameshow or factual entertainment chat show, but it was brought to television with the key input of a brand.

Event sponsors:
all3 itv itv Media Ranch Red Arrow Studios

Event Sponsor Reels