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Who Are You is a music competition show with celebrities’ ‘alternative character’, which refers to celebrities appearing on shows using their alternative characters as a way to broaden their broadcast spectrum. Celebrities wishing to challenge themselves as their alternative characters gather to perform a stage as their different alternative characters each round, which in other words suggest that it is a music competition show without any elimination of the actual singer in the show, but the elimination of their alternative characters. Providing an opportunity and anticipation to see favourite celebrities in unexpected, and thus surprising characters, Who Are You.
