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CONTENT TRENDS: Creating for the new content landscape

Content LA 2022

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Session Information

As demand from streamers and channels for authentic local stories with global appeal continues to grow, we hear from leading creators, producers and decision makers about what ‘authentic’ really means when creating scripted content that will resonate with domestic and global audiences. Looking beyond the buzz words, what do they think makes a story truly authentic, how are they finding the right voices to create and tell these stories, how are they financing these projects, where is the balance really shifting and where is there still work to be done?

Moderator: Kelly Edwards, writer, author and producer, Edwardian Pictures

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