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Producer: Quay Street Productions, Boom Cymru

Genres: Comedy, TV Movie

1 x 90 min

Swansea, Wales, 1994. Years before the little blue pill changed the lives for millions across the globe, a group of ordinary middle-aged men underwent the extraordinary, taking part in one of the first clinical trials for an unknown drug which later became Viagra.

Meurig, Colin, Tommy, Peetham 'Pete', and Eddie all have one thing in common—impotency. It’s affecting them in every aspect of their lives, as they are drowning in shame and silence. Left feeling as failures, questioning their manhood, and having attempted their own fixes to no avail, the group is presented with a lifeline: a place on a trial for an unknown drug thought to cure impotence led by the ambitious Dr. Pearce with support from clinical nurse Moira. As each man grapples with their own insecurities and hides the truth from their loved ones—including their wives and partners who are also fighting their own battles—will this little pill be able to bring back their spark?

Mixing drama with humour, Men Up is a poignant and beautiful story in which a group of unassuming men rise to the challenge to reclaim their sex lives becoming global pioneers in the process.