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TALKING SHOP: Alvaro Bajos, head of YouTube content partnerships in Brazil, explains how the company’s extensive relationships with local broadcasters is helping to extend the reach of their programming.
Bajos says SBT’s experiences of making youth-skewing shows such as Chiquititas available on YouTube helped persuade the network to experiment with other content. He also discusses how digital is set to radically alter the Brazilian media landscape over the next few years.
