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The transmedia paradigm

TALKING SHOP: In this episode of Talking Shop, Jesse Cleverly, MD of Connective Media, discusses why television broadcasters remain hesitant to embrace transmedia strategies.

Cleverly also looks at how networks can use online to create additional revenue streams and add value to their television brands, and pines for Dexter’s Facebook page.

Cleverly believes we are also now in a world of characters rather than programmes and social media will continue to force TV to become a service industry based on niche communities rather than an entertainment business for broad audiences.

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