Please wait...
Please wait...
Home > Screenings > > The transmedia paradigm

CREDITS

Genres: Drama
People: Jesse Cleverly
Tags: Talking Shop
Shows: Dexter, Heroes, Lost
Countries: UK, US
Companies: Connective Media
The transmedia paradigm



TALKING SHOP: In this episode of Talking Shop, Jesse Cleverly, MD of Connective Media, discusses why television broadcasters remain hesitant to embrace transmedia strategies.

Cleverly also looks at how networks can use online to create additional revenue streams and add value to their television brands, and pines for Dexter’s Facebook page.

Cleverly believes we are also now in a world of characters rather than programmes and social media will continue to force TV to become a service industry based on niche communities rather than an entertainment business for broad audiences.

related content

More shows from company

  • To IP or not to IP? The arguments for and against developing original shows or those with brand heritage
    To IP or not to IP? The arguments for and against developing original shows or those with brand heritage
  • Dariusz Jablonski talks Eastern European copro The Pleasure Principle
    Dariusz Jablonski talks Eastern European copro The Pleasure Principle
  • Tonya Lewis Lee on She’s Gotta Have It, diversity and representation
    Tonya Lewis Lee on She’s Gotta Have It, diversity and representation
  • Martin Michaud talks Victor Lessard, Henning Mankel and Montreal
    Martin Michaud talks Victor Lessard, Henning Mankel and Montreal
  • Anders August talks Danish drama’s transformation and Follow the Money
    Anders August talks Danish drama’s transformation and Follow the Money