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TALKING SHOP: In this exclusive interview, Disney Online Studios' executive VP Lane Merrifield tells C21 why no one medium will dominate the children's entertainment space, and how he has taken the Club Penguin virtual world from the web to pay-TV.
He says the mentality of the content industry has shifted and executives now believe characters and stories don't have to begin on TV or film. "Great entertainment can come out of the digital space and go the other way. That's going to happen more and more," he says.
