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Home > Screenings > > Rhys explores Hinterland
Rhys explores Hinterland



TALKING SHOP: Dafydd Rhys, director of content at S4C, discusses the Welsh pubcaster’s hit dual-language crime drama Hinterland, which has been exported around the world and had a major impact back home.

C21's Talking Shop is a daily strand on C21Media.net that goes behind the news to talk to leading players in the international content business.

Rhys says that the series, known locally as Y Gwyll, has benefited from the global demand for subtitled Scandinavian noir and helped S4C raise the bar for its overall drama ambitions.

Hinterland is produced by Tinopolis-owned Fiction Factory and distributed by All3Media – two companies at the heart of recent consolidation within the industry.

Rhys reflects on how this dynamic affects a pubcaster like S4C and on budget cuts the organisation is having to deal with, plus the trickle of younger audiences away from TV to online.

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