TALKING SHOP: Dafydd Rhys, director of content at S4C, discusses the Welsh pubcaster’s hit dual-language crime drama Hinterland, which has been exported around the world and had a major impact back home.
C21's Talking Shop is a daily strand on C21Media.net that goes behind the news to talk to leading players in the international content business.
Rhys says that the series, known locally as Y Gwyll, has benefited from the global demand for subtitled Scandinavian noir and helped S4C raise the bar for its overall drama ambitions.
Hinterland is produced by Tinopolis-owned Fiction Factory and distributed by All3Media – two companies at the heart of recent consolidation within the industry.
Rhys reflects on how this dynamic affects a pubcaster like S4C and on budget cuts the organisation is having to deal with, plus the trickle of younger audiences away from TV to online.
