Preschool rules

TALKING SHOP: Alison Stewart, head of production, animation and acquisition at CBeebies, tells Talking Shop about her MipJunior plans, the preschool channel's digital push and which toons and trends have caught her eye this year.

CBeebies is the UK's number one multi-platform BBC brand for children, reaching around two million children aged six and under every week via television, radio and online. The website focuses on viewer and parent/guardian interactivity, encouraging children to 'learn through play.'

Stewart said: "One trend I've noticed this year is that broadcasters are seeing the value of joining forces and finding titles that they can work on together, because the project suits more than one nation. This can strengthen both brands and titles."