In this episode of Talking Shop, Josh Selig, president of US prodco Little Airplane Productions, explains how keeping control of IP and developing a strong presence on Facebook helped establish the international brand of Small Potatoes, its preschool series for CBeebies.
He also speaks about why the commissioning process in children’s television is starting to look increasingly old fashioned, as well as the challenges that arise when Little Airplane distributes its animated series solo.