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Having started out with a young male focus, Starz has had success in reaching women and African Americans through shows such as The White Princess and Power, but is now targeting Latinos and Middle America with new projects, according to Zlotnik.
At the same time, the exec says intense market competition means the network must find find new ways of nurturing talent, working with up-and-coming showrunners and the indepedent film community to devise series like The Girlfriend Experience.
