Getting the right format

Matei assesses what changes have taken place in her territories over the last few years and explains how broadcasters are now changing their use of acquired formats.

“There is definitely increased demand for formats and locally produced shows and there’s been a clear trend for acquisition budgets for foreign product to go down,” Matei says.

“Our biggest challenge in the next 12 months is to keep learning in the digital space.

“We have to keep working very closely with our broadcasters in order to expand the second-screen experiences for our key brands. That’s also a big focus.”