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Discovery has enjoyed some success with free-to-air launches in Southern Europe recently and may look to do more in the future while also eyeing further international territories for its Investigation Discovery Channel.
Luis Silberwasser, chief content officer at Discovery Networks International, goes into detail about who keeps the programming rights when the new DNI production hub in London works with UK production companies.
He says: "We want the programmes we are producing to be this great combination of factual and knowledge but also entertainment, and I think that’s what Julian is bringing to the table. That’s the brief we have given to the production companies.
"It’s not only benefitting the international channels, which is why we created it, it’s also benefitting the US channels. Animal Planet, Science and TLC in the US are going to run the content we’re producing for ourselves."
