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Discovering digital dollars



...Perrette talks about Discovery's preference for partnerships with platforms like Netflix and Hulu, rather than launching a dedicated VoD service of its own, and how Discovery can use the digital space to revitalise old programmes that can then come full circle and return to television.

He said: "The subscription and VoD business has grown. It gives an opportunity to companies like us, with a library of non-fiction content that has aired on all of our networks globally but has passed its shelf life and has no exploitation to it.

"There is a bit of a battle going on among consumers who love choices and options but at the same time are drowning in them. You want to balance options and choice with simplicity and elegance. If you look at where viewers are gravitating, more and more they want people to organise for them. They would rather not sign up to 50 individual channels when they could have one package that gives them 50 different channels. There is a lot of value in such packaging and bundling that audiences appreciate."

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