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In this episode of Talking Shop, Juliet Tzabar, MD of Bafta-winning digital media production company Plug-In Media, discusses the best way to develop children’s content online, how to balance gameplay with narrative and whether or not a broadcaster is still needed for a kids’ property to be deemed truly successful.
She also speaks about the company’s move into original IP, with its commission for an interactive online game from UK preschool channel CBeebies, how to be platform agnostic and why the children’s market is leading the way in digital innovation.
