Session information

The C21 Global Entertainment Format Pitch in association with ITV Studios showcased eight projects that were shortlisted to pitch live at Content London.

The partnership with ITV Studios allows international format producers to present their projects through C21Media and Content London, providing a high-profile showcase to pitch new shows to the world. The Global Entertainment Format Pitch is designed to discover and develop a brand new hit format in one of the following two categories: 'Primetime Entertainment' or 'Reality & Social Experiment’.

The eight selected finalists presented a live pitch to delegates as part of the new Formats & Factual strand at Content London. The winning pitch will receive funding to progress the idea to the next stage.

Projects being pitched:

BLACK CARD
Eric Marodon, international development, iZen
Manuel Feijoo, entertainment team, iZen

MIX & MASH
Lottie Naughton-Rumbo, independent development producer

HOUSE OF DREAMS
Hugo Tomás, head of entertainment, Mediacrest Entertainment
Emma García, VP sales & coordination, Mediacrest Entertainment

TRUE – NOT TRUE!?
Michael Dolinsek, producer, Michael Dolinsek Filmproduction

RE-FASHION
María García Castrillón, chief of coproduction, Dopamine
Camino de Valcárcel, executive international coproductions, Dopamine

THE LOVE PITCH
Johnson Samuyiwa, director and format creator, SELECTTVFORMATS

SECRET SCHOOL MUSICAL
Eric Marodon, international development, iZen
Manuel Feijoo, entertainment team, iZen

TRASHURE ISLAND
Lottie Naughton-Rumbo, independent development producer