Attraction
An award-winning leader in the development, production and distribution of content since 2002, Attraction has created over 7500 hours of programming, from high-profile movies such as Jean-Marc Vallée’s C.R.A.Z.Y. to international co-productions including JONATHAN STRANGE AND MR NORELL. Through its international distribution operation, Attraction handles a rich catalogue of series and films across multiple genres and collaborates with an extensive network of producers around the world. And with its newly-created English Scripted division, spearheaded by veteran producer Ian Whitehead (VERSAILLES, FUNGUS THE BOGEYMAN), Attraction intends to accelerate its growth in producing compelling content for the worldwide market.
Ian Whitehead, VP of English Scripted Content at Attraction, says the 20-year-old company will be looking for the right partners at Content London and balancing French- and English-language production during 2023.
Please can you give me a brief outline of your company and its activities?
Founded in 2002, Attraction is a production and distribution company that has created over 7,500 hours of scripted and unscripted content. We were recently ranked as one of the top 10 production companies in Canada producing, on average, more than 40 shows a year out of our offices in Montreal and Toronto.
What shows is your company best known for and what do you have in production?
Internationally, we are probably best known for Jean-Marc Vallee’s break-out feature film C.R.A.Z.Y. and multi-territory hit family comedy series Les Parents, which was a huge seven-season success domestically and remade in several countries. Our unscripted division has had great success with Underground Railroad: The Secret History, and we recently produced the LOL format for Quebec for Amazon Canada, where it will air this winter.
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