Antenna Studios
Antenna Studios, Antenna Group’s production and distribution company, produces more than 2,500 hours of programming per year ranging from original high end drama, documentaries and dramedy mini-series, to prime time entertainment, reality and weekly series catering. Antenna Studios operates the largest and most accomplished Script Academy in Greece and has distributed 8,500 hours of Greek drama such as SAVE ME, ON ALL FOURS, I AM JO, WILD BEES and BRUSKO and docuseries such us Disaster Theories and Super Influencer internationally. In response to growing demand for premium original content filmed in Greece, Antenna Studios creates and manages co-development and co-production partnerships with domestic and international creators and producers.
George Levendis, MD of Antenna Group in Greece, and Caroline Hurmson, senior director of content strategy, acquisition and sales, discuss how the company’s programming is evolving, how streaming and FAST are changing things and the highlights of their Mipcom slate.
How is the content strategy at Antenna Group changing?
Levendis: Like all free-to-air [FTA] channels in the current age, the content strategy is constantly evolving. Ant1 is the first channel in Greece to launch an SVoD platform, Ant1+, and this in itself requires a fresh strategy across all our content, especially fiction and sports, which are the drivers of the SVoD platform. With Ant1 being a leading FTA channel, it has always had a primetime mix of fiction and entertainment, shifting the weight of each genre depending on the audience tastes, the content evolution and trends.
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