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All3Media International

Programming Profile

All3Media International goes all-in with new slate


The UK-based distributor has a Rolodex of more than 1,000 broadcasters and platforms dipping into its content library. This article explores All3Media International’s C21 Digital Screenings playlist.


Broadcasters around the world have taken on a far more important role in the lives of their audience in recent weeks, not only keeping them informed but also offering entertaining moments of respite and distraction.


Louise Pedersen,
All3Media International

“These are really tough times for colleagues and friends across the global production industry. As an international distributor with a substantial library we are lucky to be having conversations about filling gaps in schedule while trying to provide financial support to productions that have been delayed,” says Louise Pedersen, CEO of All3Media International.


Pedersen points to the organisation’s relationship with Knox Media Hub, which has seen the two develop a cloud-based content delivery system, as being key to its ability to deliver master material quickly to clients.


“This came online at the start of 2020 and has allowed us to keep fulfilling deals during this extraordinary period. Last week alone we delivered over 1,000 hours. It’s really come into its own and it’s fair to say that our tech ops – often the unsung heroes of the distribution world – have very much saved the day.”


Escapism is a key driver for viewers when they switch on their televisions these days and programming that provides audiences with a chance to feel like they’ve been transported to another time is set to be in high demand.


All3Media International is well stocked with this genre, whether scripted or unscripted. For viewers in Europe, the Middle East and Africa, Stephen Driscoll, All3Media International’s executive VP for the region, points to a show with “family friendly warmth” that “transports viewers back to the 1930s.”


All Creatures Great & Small (7×60’) has an eclectic cast of characters and animals and is set in England’s picturesque Yorkshire Dales. Based on the bestselling novels by James Heriot, the show tells the story of a newly qualified vet who lands a job in a village and follows the BBC comedy drama that ran between 1978 and 1990.


The latest adaptation, which had completed filming and is in the final stages of post-production, is a Playground Entertainment production for Channel 5 in the UK and PBS Masterpiece in the US. “We feel confident in its international appeal,” says Driscoll, adding the show is a perfect fit for public service broadcast clients but also for streaming services looking to reach a broader audience.


Following positive reactions at the company’s London Screening earlier this year, Sabrina Duguet, All3Media International’s executive VP for Asia Pacific, highlights two of the distribution giant’s harder-hitting dramas as potential diversions for viewers stuck at home.


Roadkill (working title, 4×60’) is a new political thriller starring House and The Night Manager star Hugh Laurie, penned by celebrated scriptwriter and playwright Sir David Hare. The four-part series is about a self-made, forceful and charismatic Conservative Party politician whose public and private lives are picked apart by his enemies.


Written by Hare (Collateral, The Hours) and produced by The Forge (National Treasure, Kiri), the series will air on the UK pubcaster’s flagship channel, BBC1. “There’s a reality to the character that has been created by Sir David Hare and the footage shown at our upfront sparked a tremendous amount of interest,” says Duguet.


Boys (5×60’), meanwhile, is a series for Channel 4 and HBO Max from Red Production Company. It is a major launch for All3Media International this year and marks the first time the company has worked with acclaimed writer Russell T Davies (Doctor Who, Queer as Folk).



Starring Neil Patrick Harris, Stephen Fry, Keely Hawes and Olly Alexander, the emotional show follows a group of best friends as they experience love and loss in the shadow of the AIDS crisis.


“It’s got a lot of Russell’s personality in it as it tracks the wild antics of a dynamic group of young boys who each have their own journey in realising their gay sexuality and, eventually, meet in London where they are free to express themselves,” says Duguet. “However, joy soon becomes tinged with sadness as AIDS creeps into their world, as we follow their path through illness in a confusion of medical rumours.”


Sally Habbershaw, executive VP for the Americas at All3Media International, believes thrillers are always an attractive currency in the TV industry. “We are fortunate to have a strong slate of completed thrillers that are performing very well on air now. The appetite for premium scripted true crime remains high in the Americas,” she says.


The Nest
The Nest

Titles picked out by the exec include Penance (3×60’), from fledgling All3Media scripted label West Road Pictures, which is a psychological thriller based on Kate O’Riordan’s 2016 novel of the same name. The plot follows a family who, mourning the loss of their teenage son, are befriended by a kindly stranger at a counselling session, but he is not as he first seems.


“It shows the impact of the teenager’s death on a family. When another young man arrives seeking shelter, tangled and dangerous relationships are formed with dangerous consequences,” says Habbershaw.


Another project ready to be taken off the shelf is The Nest (5×60’), which recently began airing on BBC1 in the UK and comes from All3Media-owned Studio Lambert. The five-part thriller follows an affluent Glaswegian couple and their relationship with the young woman who offers to be a surrogate mother for their child.


White House Farm
White House Farm

All3Media also has a few shows that are in the final stages of post-production and due to launch later this year, such as Des (3×60’), a three-part ITV drama in which David Tennant plays one of the UK’s most notorious serial killers, Dennis Nilsen. It comes after All3Media International successfully shopped drama White House Farm (6×60’), another drama based on real-life crimes, around the world.


“David Tennant’s remarkable performance and likeness to Nilsen makes this drama utterly compelling and haunting,” says Habbershaw.


For more escapism, however, Driscoll gives a shout out to Studio Ramsay series Gordon, Gino & Fred’s Road Trip (5×60’), the second season of which sees Gordon Ramsay, Gino D’Acampo and Fred Sirieix travel the Americas, promising more comedy, chaos and competitive missions.

Gordon, Gino & Fred’s Road Trip
Gordon, Gino & Fred’s Road Trip


“Over 30 broadcasters around the world picked up season one and have continued through to season two, which was hotly anticipated this year. The buyers love the comradery between the hosts and the opportunity to see Gordon in a more relaxed informal persona compared with his 24 Hours to Hell & Back/Kitchen Nightmares series.


Broadcasters of Gordon, Gino & Fred’s Road Trip now include National Geographic in the US, Fox in the Balkans, Discovery in Italy, Foxtel in Australia, RTL in the Netherlands and Germany, TVB in Hong Kong and NENT Group in Sweden.


For Duguet, who is based in Singapore, The Elephant Hospital (2×60’) represents something filmed a little closer to home. Available for pre-sale, the short series was filmed in Lampang, Northern Thailand and is “perfectly crafted to both reveal and inform – as well as entertain and feed” our endless fascinating with the majestic creature that is the elephant.


Filmed in the world’s largest hospital devoted solely to treating elephants by All3Media-owned Maverick for Channel 5 in the UK, the series offers unique access to the daily challenges faced by the vets and volunteers on site.


Celebrity Call Centre
Celebrity Call Centre

A heart-warming series full of uplifting, extraordinary and unexpected stories – whether that’s treating an elephant for cancer or fitting a prosthetic leg to one that has lost a limb after standing on a land mine – Duguet is confident it will go down well in Asia-Pacific.


All3Media International is also shopping a host of formats from its catalogue, with Driscoll saying new gameshow The Hustler attracted “a lot of interest” at its London Screenings earlier this year.


“We have several conversations ongoing in advance of its launch in the US on ABC. It’s a major launch for Studio Lambert, which has already had success in the US with Undercover Boss on CBS,” says Driscoll.

Naked Attraction
Naked Attraction


In The Hustler, the Gogglebox producers have come up with a new high-stakes gameshow where nobody can be trusted, keeping contestants guessing as they work together to build a prize pot and uncover who the hustler is. “This format will work across the world as it deals with the universal themes of honesty and deception, and it is adaptable for an array of budgets,” says Driscoll.


Celebrity Call Centre, the fixed-rig format set in a call centre staffed entirely by celebrities, meanwhile, has a feelgood tone and could be tweaked to allow it to be produced during the pandemic.


“You get real insight into celebrities’ personal views, experiences and thoughts, and indeed, there are thoughts to produce this show direct from individual homes, avoiding studio requirements,” says Driscoll of the show, which was originally created by Kerfuffle TV and has found success in the UK and Netherlands.

Race Across the World
Race Across the World

Habbershaw, meanwhile, points to Race Across the World, Dog House and Naked Attraction as other unscripted series in the All3Media International catalogue of over 15,000 hours that could help keep audiences entertained over the coming months.


Meanwhile, other shows that are still able to keep the cameras rolling under lockdown because they are filmed in participants’ homes are the aforementioned Gogglebox, as well as Cash At Your Door.


As Duguet says: “With a third of the world at home, all watching the news and a lot of content, what could be more suitable than Gogglebox, a highly successful format set in people’s home? It’s already generating a lot of new interest.”

More programming profiles

  • 22-09-2022

    Against a backdrop of an evolving industry and with Mipcom on the horizon, C21 Screenings catches up with three execs from All3Media International to hear how the market is changing and what they have on offer for their trip to Cannes.


    Trying to keep abreast of all the seismic and historic changes taking place across the TV industry, it can be easy to forget that the day-to-day revolves around buying and selling programming. And it’s the execs at that coalface who invariably have the best perspective on what’s really happening in the market.


    The ongoing trend for mergers and takeovers, for example, “plays a constant role in the evolution of our industry, and the impact is felt in a variety of ways,” reflects Stephen Driscoll, exec VP of EMEA at All3Media International.

  • 03-09-2021

    Peta Sykes, All3Media International’s sales manager for Scandinavia, reveals how the company’s new autumn slate reflects an evolving market, with the pandemic and the streaming boom driving big changes in the territories she covers.


    All3Media International’s autumn slate encompasses detectives, football, thrillers, period drama, more detectives, word games and a real-life kidnapping – a broad selection of titles that reflects the programming priorities at the UK-based distributor, as well as some constants in an ever-changing market.


    “We have always been a strong home for detective programming,” says Peta Sykes, the company’s sales manager for Scandinavia. “We’ve got detective series with female leads, male leads, ensembles and series based on novels – both period and contemporary.


    “We are really pleased about the breadth of our slate in this area – from New Pictures’ new version of PD James’ period detective Dalgleish to Glassriver’s stylish Icelandic thriller Black Sands – as well as Neil Dudgeon’s 50th episode as Inspector Barnaby in Midsomer Murders (he joined in series 14), from Bentley Productions, and Annika starring Nicola Walker. There is always a demand for strong detective dramas, and also for gripping psychological thrillers with strong casts that can be easily scheduled.”

  • 27-04-2021

    All3Media International’s Maartje Horchner explores how the market for scripted formats has evolved and talks us through the IP on the company’s playlist for C21’s Digital Screenings this week.


    As with all parts of the international TV business, the scripted formats market has been impacted by lockdowns and the explosion of streaming over the past year as broadcasters and global platforms alike put the emphasis on local content.


    So says Maartje Horchner, the London-based executive VP of content at distributor All3Media International, who is this week showcasing a dozen scripted formats to international buyers via C21’s Digital Screenings and is also sharing some of her insights as to how this particular corner of the global industry is changing.


    “The international market for scripted formats had been growing, even before lockdown,” she says. “Interest was increasing year-on-year and slowly started to convert to actual local versions being produced and aired, rather than just discussed with creatives.”


    This growth appears to be driven, in part, by all the global SVoD platforms that have launched over the past year. “The opportunity has a lot to do with the arrival of global streamers opening up the world to English-language content – and, indeed, global content,” Horchner notes.

  • 16-11-2020

    In this Content London On Demand campaign, All3Media International is offering a playlist blending true crime, comedy, mystery and thrills, and the company says it is set up to deliver the best in writing, acting and producing talent.


    As the distribution arm of an independent production group boasting 30 companies that are responsible for some of the biggest scripted brands in the world, All3Media International is in a strong position to make good on its promise of delivering premium storytelling and high-quality production values. The company also works with over 50 third-party indies to ensure the supply of programming for its global client base.


    That it has launched more than 100 hours of new content to the market this year is all the more remarkable considering the current state of international television industry, which is still finding its feet amidst a raft of new health and safety measures and financial considerations needed to placate the impact of the Covid-19 pandemic.


    “A number of our scripted projects were midway through filming when the pandemic hit and were forced to shutdown temporarily,” says David Swetman, the distributor’s senior VP of scripted content. “Fortunately, we are now back in production on all these shows and a number of other scripted projects that will deliver in early 2021. One of the key strengths of All3Media International’s scripted catalogue is that we work with producers around the world, so whilst we may have stopped filming in the UK, we still had productions underway in Australia, New Zealand and Germany.”

  • 25-09-2020

    Maartje Horchner, exec VP of content at All3Media International, talks us through her C21 Digital Screenings playlist and discusses how events of this year have changed things.


    Distributors have had to think on their feet this year, as programme supply lines dry up due to the production freeze and traditional markets go online, and the sales strategy shifts to readymade content and pitching via Zoom. Like other distributors, All3Media International has been impacted and has adapted its strategy accordingly.


    “We are fortunate that the majority of our dramas had completed photography and had started post-production before lockdown,” says Maartje Horchner, exec VP of content at the company.


    “The flexibility of our producers and the initiatives they have undertaken have been remarkable, so shows have been delivered with the highest production values and there’s a string of shows in development that could be produced within the strictest of social distancing guidelines – all without the viewer being aware of any production requirements.”