Albatross World Sales is a leading documentary and factual program distributor offering a wide range of high-quality content. A large part of our catalog is devoted to blue-chip wildlife programs, high-end science titles, and inspiring travel & lifestyle series. We represent a large number of international, award-winning production companies and can therefore offer a wide variety of programming with different visual approaches and storytelling. We are devoted to diversifying and strengthening our program slate to ensure that we keep bringing highly relevant content to our clients worldwide.
Anne Olzmann, MD of German distributor Albatross World Sales, discusses how the factual content market has changed and talks us through the new wildlife and crime titles on the company’s playlist for C21’s Digital Screenings this week.
How would you describe the market for factual programming at the moment?
It’s a rapidly evolving market with an increasing hunger for programmes. With new players entering and others merging, or changing strategies, there is always a certain need to adapt. Regarding rights, it’s quite a jungle to navigate at the moment and we need to think of individual sales strategies for each film more than ever before. From a distributor’s perspective, there is also clearly a stronger need to secure programming early on, so we have significantly increased our investments in new programmes and projects for our distribution catalogue.
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