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Home > Screenings > IFA 2021 - Best Brand-Driven Format > Media Ranch: In the Car
 



Five people are challenged to live, eat and sleep in a car for ten full days - 24 hours per day, all together! The prize for the winner will be the car itself. With every day a new challenge is thrown at the contestants. It’s intense, claustrophobic, lively, and unpredictable… the car may be small, but anything can happen in it. This series combines maximum entertainment value with low production costs.