THE C21 INTERVIEW: Alison Bakunowich, general manager of Nickelodeon UK, tells C21TV about the network’s strategy for the coming months and gives her take on the changes facing children’s TV.
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Bakunowich, who also oversees kids’ programming at Viacom UK sibling Channel 5, talks through the highlights of the present Nick schedule and what the company is doing to ensure its audience stays tuned, including a push into live experiences.