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1+1 Media

Content Ukraine On Demand C21 Digital Screenings

1 + 1 Media

Company overview

The 1+1 media group is one of the largest media holdings in Ukraine, which consists of seven owned TV channels (a flagship 1+1, a male-focused 2+2, an entertainment-oriented TET, a children-focused PLUSPLUS, as well as the niche channels – Bigudi, 1+1 International and UNIAN TV), and of two partner channels (Kvartal TV and Paramount Comedy). Also, the media holding includes online news site, Hlavred online news site and UNIAN News Agency, its own production subdivisions, Kyivstar TV and Viasat partner platforms, its own 1+1 video platform, and 1+1 media school educational project.

The 1+1 TV channel is a trendsetter of Ukraine’s TV market. 1+1 was the first channel to initiate the era of Ukrainian-language television, production of original TV series and creation of incredible TV shows. In fact, the 1+1 TV channel is a founder of modern entertainment television content in Ukraine.

Programming Profile

1+1 media showcases innovative Ukrainian slate with global appeal


1+1 media group execs Maksym Kryvytskyi, Olga Slisarenko and Inna Filippova reveal the Ukrainian commercial network’s Content Ukraine On Demand playlist and discuss international trends impacting its programming.


Maksym Kryvytskyi, head of TV business and general producer of 1+1 TV channel at Ukraine’s 1+1 media, has seen a marked increase in international interest in 1+1’s programming.


“A global trend is demand for local productions,” he says. “There’s wide interest in our formats such as Blind Marriage and Mistress into Maid (Life Swap), which are wildly popular abroad. It’s important for the modern viewer to watch impressive stories and relate to the content.”


Inna Filippova, the company’s head of sales for programming rights, joined the 1+1 media team in 2013, growing global relationships with countries from Kazakhstan to Thailand. She believes it is important for 1+1 to have an international-facing strategy.



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Maksym Kryvytskyi Head of TV business, 1+1 media and general producer
1+1 TV channel

Inna Filippova Head of sales of programming rights
1+1 media

Olga Slisarenko Chief producer of entertainment shows
1+1 TV channel

All shows From 1+1 Media