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RTL Netherlands puts Safety First

MIPCOM: Dutch commercial broadcaster RTL Netherlands has acquired Belgian sitcom Safety First from Red Arrow International.

Safety First has proved a ratings hit on Belgium’s VTM, generating up to a 63% share in its first season. A second run starts at the end of this month.

The sitcom, about four incompetent security guards, is from Belgian prodco Shelter and was created by Tim van Aelst.

Van Aelst is responsible for a number of other comedy hits, including last year’s Rose D’Or comedy winner What If? and Benidorm Bastards, which picked up an International Emmy in 2011.

Safety First has also scooped several awards, most recently a Golden Intermedia Globe at this year’s WorldMediaFestival for best sitcom, as well as a nomination for best sitcom at Banff.

Red Arrow International’s senior sales manager for Benelux Tim Gerhartz said van Aelst’s programmes “have a terrific track record on RTL so naturally it is the perfect home for our four incompetent security guards.”

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