RTL merges digital brands Divimove, UFA X

Luxembourg-based media giant RTL Group has merged multiplatform network Divimove with the digital storytelling arm of prodco UFA to create a shortform content production, aggregation and monetisation company.

Tobias Schiwek

Divimove will leverage the expertise of UFA X to enhance its own capabilities in digital storytelling and format development.

As previously announced, Tobias Schiwek, co-MD of UFA X and chief digital officer of UFA, will become CEO of Divimove at the turn of the year, while Nancy Julius, co-MD of UFA X, will join as chief operating officer.

The move comes after RTL Group increased its shareholding in Divimove at the beginning of this month to take full ownership of the company.

Divimove develops entertainment careers for ‘influencers’ across all digital platforms, including YouTube, Facebook, Instagram and Snapchat. Its 900 influencers currently have more than 300 million subscribers between them.

UFA X is a digital storytelling specialist. The label develops relevant journalistic content, fictional and serialised stories and entertainment formats for young audiences.