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RTL Group acquires United Screens

European media giant RTL Group has acquired Nordic online video producer United Screens for €12.4m (US$14.9m).

Malte Andreasson

United Screens was founded by CEO Malte Andreasson, former scheduling director at Swedish commercial broadcaster TV4, alongside Stina Honkamaa Bergfors, the former boss of Google and YouTube in Sweden, and Bonnier Ventures in 2013.

The firm claims to generate more than 500m video views a month on YouTube and represents hundreds of social media stars active in music, lifestyle and entertainment. Branded content represents 50% of United Screens’ total revenue.

It is based in Stockholm in Sweden and has offices in Oslo in Norway and Helsinki in Finland.

The transaction closed on January 2 and FremantleMedia-owner RTL Group has pledged to invest €2.6m to fund United Screens’ growth plan across the Nordic region.

The acquisition sees RTL Group add to its portfolio of online video producers, which includes LA-based StyleHaul, Berlin-based Divimove and Vancouver-based BroadbandTV.

RTL Group CEO Bert Habets, who has become chairman of the board of United Screens following the deal, said: “This acquisition is another step in accelerating our ‘Total Video’ strategy, as United Screens strengthens our multi-platform network presence in Europe.”

RTL Group’s broadcast assets include RTL Television in Germany, M6 in France, the RTL channels in the Netherlands, Belgium, Luxembourg, Croatia, Hungary and Antena 3 in Spain.

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