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Rising Star US descends on Asia

Three media groups in Asia will air the US version of hit entertainment format Rising Star after acquiring rights to the ABC show from Keshet International (KI).

MediaCorp Singapore’s Channel 5, Thailand’s Bangkok Entertainment Company (BEC) and Chinese VoD service Sohu Video have all picked up the 10-episode series.

It began airing on US network ABC yesterday and is hosted by international singer/songwriter Josh Groban, with pop star Kesha, hip-hop artist Ludacris and country musician Brad Paisley on the expert panel.

The series was produced by Keshet DCP, the joint venture between KI, the global distribution and production arm of Keshet Media Group, and DC Media, the parent company of Dick Clark Productions.

Channel 5 will air the show on Monday nights in primetime following the Sunday night US broadcast, while Sohu will make the programme available immediately after its US broadcast. BEC’s broadcasting slot is yet to be confirmed.

Rising Star allows viewers to vote on the efforts of singers in real time as they perform behind a screen, giving them immediate feedback. If the performer secures 70% of the viewers and judges’ votes, the screen rises and the performer is revealed.

The original format aired in Israel on Keshet’s Channel 2 from September to December last year. Since its launch at Mipcom last year, Rising Star has been picked up by more than 27 broadcasters worldwide, including ITV in the UK, M6 Group in France, RTL in Germany and Rossiya1 in Russia.

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