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Reel One takes two for sales team

Canadian producer Reel One Entertainment has made two appointments at its distribution arm, covering CEE, German-speaking Europe, Scandinavia, Asia and the Middle East.

Anna Budashevskaya

Anna Budashevskaya has joined the firm as sales manager and will be responsible for broadcaster relationships within CEE, German-speaking Europe and Scandinavia.

Budashevskaya, who is fluent in French and Russian, has worked in international content distribution for eight years and has held sales positions at TVF International and, most recently, TCB Media Rights.

Sales executive Mai Aboelfadle, who is fluent in Japanese and Arabic, will operate sales within Asia and the Middle East. She joins Reel One in the newly created role from Warner Brothers.

Mai Aboelfadle

Both will be based out of Reel One’s London office and will report to Louisa Cadywould, senior VP and head of international distribution at the firm.

Montreal-based Reel One’s library covers a broad range of TV movie genres, including rom-coms and Christmas movies, as well as thrillers. The firm also has offices in LA and Vancouver.

“The appetite for premium TV movies has seen us more than double our distribution volume in recent years, allowing us to achieve one of our key goals of directly distributing to our broadcast partners about 25 TV movies per year,” said Reel One Entertainment CEO Tom Berry.

“As we enter this next phase of growth, we are pleased to welcome Anna and Mai to Reel One as we continue to strengthen and expand our international sales operations.”

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