RedSeven launches digital studio

German prodco RedSeven Entertainment has launched a digital arm focused on producing corporate marketing content for brands and channels.

Jobst Benthues

In its first commission, the RedSeven Brand & Digital Studio will produce the live broadcast of next month’s About You Awards, Germany’s biggest influencer awards ceremony, airing online on all of ecommerce company About You’s social media channels.

Additionally, the new unit will offer “all-round production packages” such as live event streams and in-house communication and external video content for TV and online companies.

For the About You Awards, RedSeven Brand & Digital Studio will create additional content for About You platforms, such as behind-the scenes material on Facebook, YouTube and Instagram. All content will be available live on a variety of devices.

Jobst Benthues, MD of Red Arrow Studios-owned RedSeven Entertainment, said the new studio showed the company, which is celebrating its 10th anniversary, was “still moving forward and using our expertise in entertainment to pursue the digital future.”