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C21May iPad

Rabbit reels in NBCU alum

A former NBCUniversal International Studios director of formats and production has joined Finnish outfit Rabbit Films as part of its global expansion plans.

Jonathan Tuovinen

Jonathan Tuovinen

Jonathan Tuovinen takes the newly created role of head of international at Rabbit, which is behind formats including music comedy King, adventure series Ultimate Expedition and live entertainment show Posse.

His remit will include managing global sales of the Rabbit Films formats catalogue together with US-based director of international sales Jukka Hildén.

Tuovinen left NBCU earlier this year after working on shows including cookery format Top Chef, the Real Housewives franchise and Hollywood Game Night, along with scripted formats such as House, Law & Order and Monk. He most recently managed the territories of the Middle East, Turkey, Iberia and Latin America.

Rabbit CEO Olli Suominen said: “Finland is quickly becoming a hub of creativity and we can’t wait to start properly sharing our original ideas with the rest of the world.”

Tuovinen will relocate from London to his native Finland for the role. Prior to NBCU, he worked at Nordisk Film TV World and was head of sales at Banijay International.

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