QYou expands across Asia

Ireland-based subscription TV service The QYou has inked a deal with Multi Channels Asia (MCA) to deliver its TV formats across Asia-Pacific.

Bob Reid

The move will expand upon The QYou’s growth across 35 countries in Europe, the Middle East and Africa.

Bob Reid, VP of business development and sales at The QYou, said: “Moving into the Asia-Pacific market is a great step forward for us, but also a natural one.

“Consumer viewing habits here are extremely advanced and there is a strong appetite for internet content, and all the imaginative and diverse video it encompasses.”

Dublin-based The QYou, which premiered on Beijing-based pay TV operator Star Times in October 2014, provides a curated line-up of made-for-web video from around the world.

The 24/7 channel is available to pay TV operators globally as part of linear, video-on-demand and/or TV Everywhere offerings.

The ad-free service is the brainchild of industry veterans CEO Scott Ehrlich (Fox News, NBC Cable, Real, Divx), Curt Marvis (MTV, CinemaNow, Lionsgate), Les Garland (MTV, VH-1, The Box) and G Scott Patterson (Lionsgate Entertainment, NeuLion, Engagement Labs).