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The C21Pro 2018 Digital Buyers Report


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Netflix and Amazon continue to dominate the video-on-demand landscape, with YouTube, Facebook and Apple all stepping up their investment in original and acquired IP.

Meanwhile, the ‘traditional’ TV business is fighting back, with established players reining in content rights to power the launch of their own SVoD services.   

Disney, having acquired 21st Century Fox and a majority stake in Hulu, is gearing up for the debut of Disney Play in 2019. AT&T – now owner of Warner Media and HBO – is expected to supercharge its DC Universe and HBO Now OTT offerings.  

Comcast has greater skin in the game following the acquisition of Sky and through NBCUniversal owns growing niche service Hayu. CBS All Access, Starz Play and Sony’s Crackle are also jostling for position while smaller players like AMC-backed Acorn TV, BritBox and Shudder push forwards.

  Around the world, there are myriad others, with public broadcasters also banding together and mobile-first start-ups springing up, alongside plenty from beyond TV, as the industry increasingly becomes about direct-to-consumer relationships.  

The C21Pro 2018 Digital Buyers Report tracks these shifts and offers a comprehensive global perspective on where the greatest opportunities lie for, profiling key players over 21 chapters that will publish here in the coming weeks.

Report chapters:

Vidfish moves upstream
Chinese-drama streamer Vidfish is looking to get a head start on its counterparts by taking shows from the People’s Republic to the world.
The iQiyi equation
iQiyi is jostling for top spot in the Chinese OTT market with Youku Tudou and Tencent and ramping up investment in both original and licensed programming.
Icflix in flux
MENA-focused streamer Icflix is focusing on regional content and originals while eschewing high-cost Hollywood imports as it seeks to sustain growth.
Iflix flicks the switch
Malaysia-based iflix has overhauled its business model to move away from pure SVoD while pledging to quadruple its original programming output.
Formats rewired
The formats sector has long relied on territory-by-territory broadcast sales, but streamers and social media platforms are opening up new avenues.
First to Finnish
Finland’s Elisa is building out its content strategy with originals and acquisitions to bolster its domestic position and a joint-venture SVoD service in China.
Veni, vidi, Viaplay
Nordic streamer Viaplay has embraced an array of strategies to supercharge its content offering and there’s plenty more to come.
Seeking Prime position
The introduction of a new executive team has signalled the next phase of Amazon's increasingly international mission to be all things to all people.
Shorts noticed
Verizon’s Go90 and Vivendi’s Studio+ have closed but Jeffrey Katzenberg’s NewTV is determined to make premium shortform work.
Premium advance
YouTube aims to offer 50 originals by the end of 2019, using its mix of ad and subscription VoD to order shows across the content spectrum.
Hooq widens net
Asian SVoD service Hooq is fishing for acquisitions and original ideas from around the world as it pursues its mission to become the region’s market leader.
Pluto plots new orbit
US-based streamer Pluto TV is extending its reach to Europe with backing from Sky for its ad-supported VoD service.
Starz aligns with SVoD
Starz is among a string of US players going direct to consumer with an expanding OTT offering, using Amazon Channels as its launchpad in Europe.
One to watch
Facebook is developing its Watch VoD platform with an initial content budget of US$1bn, offering plenty of opportunities for new and established TV talent.
Public relations
Public broadcasters are collaborating to increase their buying power and launch joint SVoD services, but what will be the impact of such models?
Contentious is king
The video-on-demand landscape is poised for a shake-up as a slew of new streamers ready themselves to challenge today’s market leaders.
The C21Pro 2018 Digital Buyers Report
Report date: October 2018

Report price: £299.00

Report editor: Jonathan Webdale