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C21Pro 2019 Global Drama Trends Report


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Fears the boom in international TV drama will soon turn to bust have abated as a string of new players get ready to enter the fray in 2019.

The ‘gold rush’ initiated by Netflix has stirred the establishment into action and consolidation, with Disney’s acquisition of 21st Century Fox and AT&T’s takeover of Time Warner set to supercharge new super-sized SVoD services in the next 12 months.

Meanwhile, two (albeit briefly) trillion-dollar tech companies – Amazon and Apple – are stepping up their original series investments, with both emphasising high-end drama, the latter for the first time, having for years promised the reinvention of television.

  For those in the business of telling stories, there really never has been a better time, though concerns linger around over-supply, access to talent, market saturation, visibility and audience fatigue. But the ‘golden age’ of TV drama – now billed by some as ‘gilded’ – continues, as does the disruption and revolutionary opportunity brought by the advent of on-demand viewing.

  The C21Pro 2019 Global Drama Trends Report, produced in association with C21 sister title Drama Quarterly, explores these issues and more. The chapters in this report will publish here over the coming weeks.

Report chapters:

Special delivery
Visual effects in TV drama used to be a luxury, but as budgets and viewer expectations have grown such wizardry is becoming the norm.
Africa arrives
Netflix may have ordered its first African original but the continent’s TV industry is already working hard to bring local drama to global audiences.
Rewiring cable
US cablenets face unprecedented changes to the way they operate, with drama at the sharp end, but some are capitalising at home and abroad.
Navigating talent
With streamers and studios scrambling to tie down A-list talent, independent drama producers in North America are having to rethink their strategies.
Drama dalliance
Key players from European producers explain how streamers have affected the market and discuss opportunities as the scripted landscape shifts.
Narrowing windows
SVoD firms have so far given distributors a revenue stream for both library and new content. But could the next phase of the revolution see them shut out?
Britain braced
Brexit looms on the horizon, but the UK drama production business has more pressing issues to deal with.
Premium player
HBO Europe continues to ramp up its original drama output in the face of growing competition for both viewers and talent, with telecoms giant AT&T now behind it.
On the funny side
Comedy drama has turned into a booming genre but it comes with its own challenges.
The science of drama
The arrival of SVoD services has not just revitalised the science-fiction genre but turned it from niche to mainstream.
Piece of the live-action
SVoD and social media are creating new buzz around live-action drama for children. Helen Dugdale reports.
Paying the piper
Increasingly ambitious drama comes at a price. Who and what is driving up these costs, and how are producers putting deals together to cope?
Special agents
As disruption becomes the name of the game, the lines between talent agents, producers and distributors are disappearing.
Dramatic changes
As C21’s International Drama Summit kicks off Content London today, there are plenty of major issues for the drama industry to get its head around.
Following form
With Facebook, Instagram and Snapchat promoting new forms of storytelling on mobile how are the ways drama is made and watched changing?
The next chapter
A lot of noise has been made about how longform dramas are the ‘new novels,’ but what books are now coming to screen and how are they being adapted?
Gilding the lily
Ahead of C21’s International Drama Summit, we surveyed delegates on key issues and asked if reports of scripted TV’s demise have been exaggerated.
C21Pro 2019 Global Drama Trends Report
Report date: November 2018

Report price: £299.00

Report editor: Jonathan Webdale