PPTV adds Bake Off adaptation to the mix

The Great British Bake Off began on BBC but moved to Channel 4

Thailand-based terrestrial broadcaster PPTV has bought the Bake Off format for local adaptation from BBC Studios Distribution.

Bake Off Thailand, which marks the first local version of Bake Off in Asia, is due to premiere this summer. It will be produced by Bangkok-based production house APJ&CO, which produced recent seasons of The Voice Thailand.

The Bake Off format was originally created by Love Productions as The Great British Bake Off for BBC1 in the UK, before Channel 4 outbid the pubcaster for the rights to the show in 2016.

The programme seeks to find a nation’s best amateur pastry chef through a series of weekly competitions. The Thai version will follow this original format.

Ardkit Suntornwat, MD and executive producer of APJ&CO, said: “Bakes in Asia are so different from what we see from our western counterparts. The Great Bake Off is a fantastic format to showcase this diversity of baking in Asia, and I am looking forward to seeing how this Thai version plays out.”

Bake Off is now licensed in 32 countries. Prior to the deal with PPTV, the format was sold most recently to Mediaset-owned Spanish broadcaster Telecinco last August.